Free PR White Papers for Business

White Paper: Why You Should Enter Awards

Winning a business or industry award provides independent recognition of your expertise and success. And if promoted well, it allows you to stand out from your competitors.

Reasons why organisations should enter awards include the opportunity to raise the profile of the company, demonstrate you are well-run and successful, attract media coverage, increase the company's appeal to potential investors and be seen as a good employer, which can help attract top flight staff.

Awards can be a key instrument in the public relations arsenal of PR tools.

Click on the link to read the White Paper in full.

White Paper: How to Appoint a Public Relations Agency

Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description.

This is the time to seek help from a public relations professional.

There are myriad considerations before you start calling a recruitment company, writing an advertisement, or heading for your search engine and typing in "public relations agency". These include:

In-house PR versus outsourcing?
What are your objectives?
What is your budget?
How do I select the right agency?


Click on the link to read the White Paper in full.